Distributor

Distributors are parties or companies that act as intermediaries between producers and retailers or end consumers. Distributors buy products from producers in large quantities, then distribute them to various parties, such as retail stores, agents, or directly to consumers. Distributors do not produce goods, but only distribute and distribute the goods so that they can be more easily reached by the market.

Distributor Function

Distributors have several important functions in the supply chain:

Purchasing Function

Purchasing Function Distributors buy products in bulk from manufacturers. This helps manufacturers to focus on production alone, without having to deal with direct sales to many small stores.

Storage Function

Storage Function Distributors usually have warehouses to temporarily store products before shipping them to retailers or consumers.

Distribution Function

Distribution Function Distributing goods to various regions or points of sale so that products can reach consumers more widely.

Promotion and Sales Function

Promotion and Sales Function Some distributors also help promote manufacturers' products, for example by providing promotional materials or providing training to sales staff.

Customer Service Function

Customer Service Function Distributors can provide after-sales service, technical service, or warranty claims, especially for products such as electronics or machinery.